A Certified 8 (a), HUBZone, EDWOSB, WOSB, DBE & Multi-Region M/WBE
About our Founder
Tracey Miller, Principal and Managing Director, TRACEY D. MILLER Associates LLC
"Why?"
I can still picture it clearly: I was a pre-teen, watching the news (as I was often found to be doing). The story had just broken that Bill Stewart, a journalist, had been shot dead on camera while he was on assignment. For telling the truth. That moment stopped me cold. It wasn’t just that a man lost his life—it was why. He was killed for trying to uncover and reveal reality, for being a voice for the voiceless. As young as I was, in that moment, something shifted in me. I realized the truth wasn’t just important—it was sacred, and I knew it was worth defending.
That experience planted the seeds for what would become the foundation for my life's work. I became curious about understanding the world and, more importantly, why things happen in it. The reasons behind people's actions. Why do some fight fiercely for their beliefs while others remain silent? I needed to know—because you can’t change what you don’t understand. I wanted to make things better.
As a journalist, I was trained to listen—to the wires, to people, to everything beneath the surface. Listening, for me, is everything. You can’t solve problems, help people, or bring a vision to life unless you first hear what’s being said—and what’s not being said. You can’t serve from a place of ignorance. If someone needs X, don’t give them Y.
After many years in the industry, I realized that while journalism fulfilled my need to find the truth, it didn’t satisfy my desire for impact. I yearned to do more than just report the news; I wanted to actively participate in creating change. I wanted to be part of the solution, not just reporting the problems. After that, I spent many years working in local government, honing my tools and serving the people. I learned how to bring about real change for real people. Serving as the Assistant to the mayor for many years, not only did I see what went into large projects - I led them.
I’ve worn many titles throughout my life and career. 6 year old news junky. Defeater of the neighborhood bully. Newsroom intern. Announcer. Journalist. Mom 2x over. Wife. Wife of a Judge. Assistant to the Mayor of Rochester. Each of these roles has prepared me well for perhaps my favorite titles yet… Business Owner. Strategist. Community Advocate. Tracey Miller. Simply put—me.
As a strategist, I bring community projects to life—especially those serving people who are often forgotten or ignored. I don’t chase accolades or titles; I’m Rochester’s best-kept secret for a reason. My work is about results for our community, fulfilling real needs, and creating something that lasts. My goal is always to make sure people get what they need—not just what sounds good, but what will truly help. If someone needs food, you don’t give them a shiny brochure. You give them food. It’s really that simple.
Real change is grounded in truth and driven by love—that’s my mission. I’m not the fun Aunty; I’m the one you call when there’s a problem to solve. If you’re ready to move from ideas to impact, let’s get to work. Together, we can create something lasting, something that truly makes a difference. Let’s leave this world better than we found it.
Founder Biography
Tracey Miller Biography
Entrepreneur. Strategic Partner. Researcher and Interviewer. Special Project Consultant. Faith-based Food Pantry Project Manager.
Assistant to the Mayor. Philanthropist. Mayoral Spokesperson. Two-time Winning Judicial Campaign Manager. Children’s Playground Creator & Grant Writer. Faith-based Television Liaison & Guest Coordinator. A.M. Newsradio Anchor & Reporter. Urban FM Radio Announcer.
Tracey D. Miller is a native of Buffalo, New York, who made Rochester her home for almost 30 years. She is a passionate and driven entrepreneur whose life’s calling is to connect the community with opportunities that can improve their quality of life. Tracey took this passion and established Tracey D. Miller Associates LLC, a consulting, project development, and management company, where she is the Principal and Managing Director.
Tracey is a multi-faceted businesswoman whose faith, distinctive career path, and lived experiences have afforded her an undeniable skillset of community relations and building partnerships. She has more than 14 years in government service; during her time, she brought “government to the people” of Rochester, directly impacting lives through educational programs, career opportunities, and other transformational information, services, and resources.
Tracey is a champion of numerous innovative, governmental, community good programs and initiatives. She played an instrumental role in providing housing and unemployment assistance to City residents during the COVID-19 pandemic in 2020. She spearheaded and organized the distribution of Personal Protective Equipment (PPE) to essential workers and houses of worship. Tracey also partnered with City and suburban clergy to petition the state of New York to release safe reopening guidelines for faith-based institutions.
Tracey has a proven track record of leveraging diverse stakeholders such as clergy and faith-based entities, community organizations, social groups, local chapters of Panhellenic Black fraternities and sororities, colleges, universities, and corporate partners.
Tracey has the distinct honor of being the first African-American woman to serve as an Assistant to the Mayor for the first African-American woman Mayor of Rochester, New York, Lovely A. Warren, Esq. In that role, Tracey established and managed the Mayor’s Office of Constituent Services, an office designated to meet the unique needs of more than 200,000 Rochester residents.
Tracey was presented with the Key to the City of Rochester, the highest honor a Mayor may give a person, for her dedication and untiring efforts to improve the lives of the Rochester community.
In 2005, Tracey served as the project manager and grant writer for the Corn Hill Neighbors Association, when she led a more than $100,000 playground installation at Rochester City School Dr. Alice Holloway Young School of Excellence.
Tracey has maintained an active on-air radio presence in the Western New York region.
For more than five years, you could hear Tracey on 103.9 WDKX FM radio during the Saturday morning program “Memory Lane”, providing listeners with weekly updates on City government programming. She also worked at NBC affiliate WHEC News 10 in Rochester, New York.
While earning her Bachelor of Arts in Communications from Buffalo State University, Tracey was an announcer at 93.7 WBLK FM radio in Buffalo, New York. She would later work at 550 WGR AM radio as a Weekend News Anchor and Reporter and at the former Tri-State Christian Television affiliate station, WNYB, as a Guest Coordinator producing “Ask the Pastor” and “Public Report.”
Keeping the community informed and her desire to connect the community to opportunity is Tracey’s passion.